Privacy Policy
At Emberlane, we take your privacy seriously. This Privacy Policy explains how we collect, use, protect, and handle your personal information when you visit our website and use our services. We are committed to maintaining the trust you place in us by protecting your data with care and transparency.
Last updated: January 22, 2026
Information We Collect
Information You Provide Directly
When you interact with our website, you may choose to provide us with certain information:
- • Contact information such as your name and email address when you fill out our contact form
- • Any messages or inquiries you send to us through our contact forms
- • Information about your real estate marketing needs and business details when you request our services
Information Collected Automatically
When you visit our website, we automatically collect certain technical information:
- • Browser type, device information, and operating system
- • IP address and general geographic location
- • Pages visited, time spent on pages, and navigation patterns
- • Referring website or source that directed you to our site
Cookies and Tracking Technologies
We use cookies and similar technologies to enhance your browsing experience and collect usage data. These include:
- • Essential cookies required for website functionality
- • Analytics cookies to understand how visitors use our website
- • Advertising cookies for remarketing and personalized content
For more details about cookies, please review our Cookie Policy.
How We Use Your Information
We use the information we collect for the following purposes:
- • To respond to your inquiries: We use your contact information to reply to questions and service requests you submit through our forms.
- • To provide our services: We process your information to deliver the marketing services you've requested and to understand your business needs.
- • To improve our website: We analyze usage patterns to enhance user experience, optimize our content, and fix technical issues.
- • To communicate with you: With your consent, we may send you information about our services, updates, or relevant industry insights.
- • For marketing purposes: We may use your information for targeted advertising and to understand which marketing efforts are most effective.
- • For legal compliance: We may use your data to comply with legal obligations, protect our rights, and prevent fraud.
Legal Basis for Data Processing
We process your personal data based on the following legal grounds:
- • Consent: When you provide explicit consent for us to process your data for specific purposes, such as marketing communications.
- • Contractual necessity: When processing is necessary to provide the services you've requested.
- • Legitimate interests: When we have a legitimate business interest, such as improving our services or preventing fraud, balanced against your privacy rights.
- • Legal compliance: When required by law to process your information.
How We Share Your Information
We respect your privacy and do not sell your personal information. We may share your data only in the following circumstances:
- • Service providers: We may share information with trusted third-party service providers who help us operate our website, conduct our business, or provide services to you. These providers are contractually obligated to protect your data.
- • Analytics partners: We use analytics services to understand website usage and improve our services. These partners may collect and process data on our behalf.
- • Advertising networks: With your consent, we may share information with advertising partners for targeted marketing purposes.
- • Legal requirements: We may disclose your information if required by law, legal process, or to protect our rights and the safety of others.
- • Business transfers: In the event of a merger, acquisition, or sale of assets, your information may be transferred to the acquiring entity.
How Long We Keep Your Information
We retain your personal information only for as long as necessary to fulfill the purposes outlined in this Privacy Policy:
- • Contact form submissions are retained for up to 3 years to maintain service records and follow up on inquiries
- • Analytics data is typically retained for 26 months
- • Cookie data retention periods vary based on cookie type, as detailed in our Cookie Policy
- • We may retain certain data longer when required by law or for legitimate business purposes
How We Protect Your Information
We implement appropriate technical and organizational security measures to protect your personal information:
- • Encryption: We use SSL/TLS encryption to protect data transmitted between your browser and our servers.
- • Access controls: Access to personal data is restricted to authorized personnel who need it to perform their job functions.
- • Regular security assessments: We conduct periodic security reviews to identify and address potential vulnerabilities.
- • Secure data storage: Personal information is stored on secure servers with appropriate safeguards.
However, please note that no method of transmission over the internet or electronic storage is completely secure. While we strive to protect your personal information, we cannot guarantee absolute security.
Your Rights and Opt-Out Instructions
You have several rights regarding your personal information:
- • Right to access: You can request a copy of the personal information we hold about you.
- • Right to rectification: You can ask us to correct inaccurate or incomplete personal information.
- • Right to erasure: You can request that we delete your personal information under certain circumstances.
- • Right to data portability: You can request your data in a structured, machine-readable format.
- • Right to object: You can object to certain types of processing, including for marketing purposes.
- • Right to restrict processing: You can request that we limit how we use your data.
- • Right to withdraw consent: Where we rely on your consent, you can withdraw it at any time.
You are not required to provide any personal information when using this website. If you prefer not to share your data, you may:
- • Avoid filling out contact forms, account registrations, or any data-submitting features
- • Disable cookies through your browser settings (see our Cookie Policy for more details)
- • Contact us directly to request the deletion of any previously shared personal data
We respect your privacy choices. If you would like us to delete your data, please reach out to us through our contact page. We will process your request promptly.
Third-Party Websites
Our website may contain links to third-party websites. We are not responsible for the privacy practices or content of these external sites. We encourage you to review the privacy policies of any third-party websites you visit.
Children's Privacy
Our services are intended for businesses and professionals. We do not knowingly collect personal information from individuals under the age of 18. If you believe we have inadvertently collected such information, please contact us immediately so we can delete it.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. When we make significant changes, we will update the "Last updated" date at the top of this page. We encourage you to review this Privacy Policy periodically to stay informed about how we protect your information.
Contact Us About Privacy
If you have any questions about this Privacy Policy, wish to exercise your rights, or have concerns about how we handle your personal information, please contact us through our contact page.
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